MOUNT SUNAPEE ONE OF THE SELECT RESORTS IN THE REVAMPED MOBIL SKI-3 DISCOUNT PROGRAM FOR 2008-2009

FOR IMMEDIATE RELEASE
Mount Sunapee Resort
Newbury, NH
Bruce McCloy, Director of Marketing and Sales
(603) 763-3500 or bmccloy@mtsunapee.com
 
Newbury, NH – (September, 2008) – The Mobil SKI-3 discount program will help skiers and snowboarders take the edge off increased travel costs by providing discounts on lift tickets and learn-to-ski and learn-to-snowboard packages at select resorts throughout New England and New York for the 2008–2009 winter season.

For every three fill-ups of at least eight gallons of gasoline or diesel at any of the participating Mobil dealers throughout New England and New York, the purchaser receives a certificate that can be redeemed for $10 off an adult, young adult, or junior lift ticket. For those purchasers who do not ski or snowboard, the certificate can be redeemed for a one-day Introduction-to-Ski or Introduction-to-Snowboard package for only $25. These offers are valid Sunday through Friday throughout the season, excluding holiday periods.

The SKI-3 program will be promoted at hundreds of Mobil dealers across New England and New York with colorful point-of-sale signs. The Mobil SKI-3 discount program is coordinated by Hoffman Marketing Group, Inc., of Mt. Pleasant, South Carolina.

The new lineup of participating resorts for 2008–2009 include Mount Sunapee and Waterville Valley in New Hampshire; Okemo Mountain, Mad River Glen, and Jay Peak in Vermont; Saddleback in Maine; Windham Mountain in New York, and Wachusett Mountain in Massachusetts.

“The timing of bringing back this popular program couldn’t be better,” said Bruce McCloy, director of marketing at Mount Sunapee. “We are definitely a drive market here in New England and tying a ticket discount to the purchase of fuel will certainly sit well with our guests. We are also excited about the $25 Introduction-to-Ski/Snowboard package. Since many of the people who fill up at a Mobil station don’t ski or snowboard, it is a great incentive for them to give it a try.”

Skiers and riders who visit Mount Sunapee will save two ways with the Mobil SKI-3 program. Not only will they save money on lift tickets and learn-to-ski/snowboard programs, but they will also use less gas as Mount Sunapee is the closest big mountain to southern New Hampshire and eastern Massachusetts. Mount Sunapee offers over 1,500 vertical feet, 65 trails and 10 lifts and is only 90 minutes from Boston, MA, 45 minutes from Manchester, NH, and 30 minutes from Concord, NH.